Upstate Vacations | Visit Schoharie County
Last Updated: October 13, 2026
Welcome to Upstate Vacations, the official tourism resource for Schoharie County, New York. Upstate Vacations, formerly known as Visit Schoharie County, is a destination marketing brand managed by Destination Marketing Corporation (DMC).
We value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, www.upstatevacations.com, interact with our digital content, subscribe to our communications, or use our online services.
By using our website, you acknowledge the information practices described in this policy.
We may collect information from visitors in two ways: information you voluntarily provide and information collected automatically when you use our website.
Information You Provide
When you interact with Upstate Vacations, we may collect personal information such as:
You are not required to provide personal information simply to browse our website.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, analytics platforms, and similar technologies, including:
This information helps us understand how visitors use our website and improve the experience for future travelers.
Our goal is simple: to help you discover, explore, and experience Schoharie County.
We may use the information we collect to:
We do not sell personal information collected directly through our website to third-party mailing lists or data brokers.
Certain advertising technologies may involve the sharing of information with advertising platforms, as described below.
Like many websites, Upstate Vacations may use cookies and similar technologies to improve website performance, understand visitor behavior, and support our marketing efforts.
Cookies are small text files stored on your device that help websites recognize preferences and collect information about browsing activity.
We may use the following types of cookies:
Essential Cookies: Support basic website functionality, security, and navigation.
Analytics Cookies: Help us understand website traffic, visitor behavior, and content performance.
Marketing Cookies: May be used to measure advertising effectiveness and deliver relevant tourism promotions across digital platforms
Preference Cookies: May remember settings or preferences to improve your browsing experience.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
Where available, you may also manage your preferences through the cookie consent or privacy settings provided on our website.
Upstate Vacations may use third-party analytics and advertising services to better understand website performance and promote Schoharie County as a travel destination.
Google Analytics
We may use Google Analytics to collect information about how visitors interact with our website. This may include pages viewed, time spent on the site, general geographic information, device types, and traffic sources.
Google Analytics helps us identify which content visitors find useful and where improvements can be made.
Learn more about how Google uses information from websites and apps.
Visitors can also install the Google Analytics Opt-Out Browser Add-On to limit data collection by Google Analytics.
Google Ads and Remarketing
We may use Google Ads and other advertising platforms to promote Schoharie County to prospective visitors.
These services may use cookies or similar technologies to display advertisements based on previous interactions with our website or other online activity.
You can manage Google advertising preferences through Google's My Ad Center.
You may also learn more about interest-based advertising and available opt-out options through the Network Advertising Initiative.
Social Media Advertising
Upstate Vacations may use advertising and analytics tools provided by social media platforms, including Meta (Facebook and Instagram), to evaluate campaign performance and reach audiences interested in travel and tourism.
These platforms may collect information according to their own privacy policies.
Not all analytics, advertising, or tracking features described in this section are necessarily active on our website at all times.
When you subscribe to an Upstate Vacations newsletter or other email communications, we may use your contact information to send travel inspiration, seasonal recommendations, upcoming events, and tourism-related announcements.
Our email communications may include tools that help us measure engagement, such as email opens and link clicks.
You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails
You may also contact us directly to request removal from our mailing lists.
Unsubscribing from marketing communications does not necessarily prevent us from responding to inquiries you initiate or sending necessary administrative communications.
We respect your privacy and limit the disclosure of personal information to circumstances that support our operations, services, or legal obligations.
We may share information with:
Service Providers: Trusted vendors who assist with website hosting, email marketing, analytics, digital advertising, visitor guide fulfillment, and related services.
Tourism and Marketing Partners: Organizations working with Destination Marketing Corporation on tourism initiatives, research, and promotional activities. Information shared for these purposes may be aggregated or anonymized.
Advertising Platforms: Third-party advertising services that may receive information through cookies, tracking technologies, or advertising integrations.
Legal Authorities: Government agencies, courts, or law enforcement when disclosure is required by law or reasonably necessary to protect rights, property, or safety.
We do not share personal information with local tourism businesses simply because you browse their listings or content on our website.
Third-party providers are responsible for handling information in accordance with their applicable privacy practices and legal obligations.
Destination Marketing Corporation takes reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or loss.
Access to personal information is limited to authorized personnel and service providers who require it to perform legitimate business functions.
While we work to maintain a secure online environment, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and support legitimate business operations.
We believe visitors should have reasonable control over their personal information.
You may contact us to:
To submit a privacy-related request, please contact Destination Marketing Corporation using the information provided at the end of this policy.
We may need to verify your identity before processing certain requests.
Additional privacy rights may apply depending on your state or country of residence.
Our website may contain links to attractions, accommodations, restaurants, events, businesses, booking platforms, and other external websites.
These websites operate independently and may have privacy policies that differ from ours.
If you follow a link to a third-party website or complete a reservation, purchase, or transaction through an external provider, the information you submit may be collected and processed by that provider.
Upstate Vacations is not responsible for the privacy practices, security, or content of external websites.
We encourage visitors to review the privacy policies of third-party websites before providing personal or payment information.
When you submit information through a form on our website, we use that information to respond to your request or fulfill the purpose described on the form.
Forms may include requests for tourism information, newsletter subscriptions, partner inquiries, visitor guides, or promotional participation.
We may use third-party form management, spam prevention, and security services to process submissions and protect the website from misuse.
Information submitted through these services may be processed according to the privacy policies of the applicable service providers.
Upstate Vacations provides travel information that may be useful to families; however, our website is not specifically directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 without appropriate parental consent.
If we become aware that personal information has been collected from a child under 13 without the necessary consent, we will take appropriate steps to delete that information.
Parents or guardians who believe their child has submitted personal information may contact us using the information below.
We may update this Privacy Policy periodically to reflect changes in our website, business practices, technology, or applicable legal requirements.
Any revisions will be posted on this page, and the date at the top of the policy will be updated accordingly.
We encourage visitors to review this policy periodically to stay informed about how their information is handled.
Continued use of the website following updates is subject to the revised policy.
If you have questions about this Privacy Policy, our data practices, or your personal information, please contact:
Destination Marketing Corporation
Upstate Vacations | Visit Schoharie County
20 Chestnut Street
Cooperstown, NY 13326
Phone: (607) 322-4046
Website: www.upstatevacations.com
Privacy inquiries: privacy@upstatevacations.com
© 2026 Destination Marketing Corporation. All rights reserved.
Upstate Vacations is a destination marketing brand of Destination Marketing Corporation, promoting tourism and travel experiences throughout Schoharie County, New York.
Unauthorized reproduction or distribution of original website content, photography, or other protected materials is prohibited without appropriate permission.
